- Who we are
- Why we collect personal data
- Information we may collect about you
- How we collect your data
- How we may use your information
- How is my personal data shared?
- How we protect your personal data
- Where your personal data may be processed
- Your rights over your personal data
- Retention of information
- Links to other websites
- Contacting the regulator
- Contact us
Axminster Tools & Machinery is committed to protecting the privacy and security of your personal data by complying with all data protection laws applicable to the United Kingdom.
We greatly respect your privacy and will do our utmost to keep the information you provide to us secure. This includes information that you submit to us via our website, in-store, by telephone or any related applications and services.
Please also read our Terms & Conditions of sale.
For brevity throughout this policy, ‘we’, ‘us’ and ‘Axminster’ are used to refer to Axminster Tools & Machinery.
Who we are
Axminster Tools & Machinery is registered as Axminster Tool Centre Ltd. in England and Wales, number 03326979.
For all our services, the data controller responsible for the privacy of your data is Axminster Tool Centre Ltd.
Why we collect personal data
So that we, as a retailer, may provide a service and fulfill any obligations to you (as a visitor, user or our customer) it is necessary for us to collect and process personal data. The EU General Data Protection Regulation (Regulation EU 2016/679), (GDPR) sets out in law a number of different reasons why a company may collect and process your personal data. We use the following lawful basis for processing your personal information:
We may process your information in situations where we have gained your explicit consent. For example, when you tick a box to receive our Email Club newsletter.
Generally we do not rely on consent as a legal basis and you have the right to withdraw your consent to marketing at any time by contacting us using the contact details at the end of this policy.
We process personal data routinely to comply with contractual obligations we are about to enter into or have entered into with you. For example, we need to collect your delivery address details and pass to our couriers in order to deliver your purchase to you.
We require your data to pursue our legitimate interests in a way which might reasonably be expected and which does not impact your interests, freedoms and fundamental rights. For example, we can use your order history to send you personalised offers and your address details to send you direct marketing information by mail. We can also combine the shopping history of many customers to identify trends to better understand their needs.
In certain situations the law requires us to collect and process your data to comply with our legal or regulatory obligation. For example, we can pass details of fraudulent transactions or other criminal activity affecting our business to law enforcement.
Information we may collect about you
Personal data means any information which relates to an individual and can be used for the purposes of identification, either directly or indirectly, typically through the use of an identifier. It does not include data where the identity has been removed.
We have grouped the different kinds of personal information we may collect, use, share or otherwise process about you below:
Types of information
Data that can be used to identify you
Title, first name, last name, username or social identifier, date of birth and gender.
Your image may be recorded by CCTV if you visit one of our premises.
In certain situations we may also request you provide personal identification documents.
Data that can be used to contact you
Billing address, delivery address, email address and telephone numbers.
Data relating to your finances
Bank account and payment card details.
Data relating to your previous transactions
Payment transaction details to and from you (order receipts, refunds etc) and other details of products and services you have purchased from us.
Data about the device, browser, operating system and method used to access our website
Internet protocol (IP) address, login data, browser type and version, internet connection type, time zone setting and location, browser plug-ins and versions, operating system and platform and other technology on the devices you use to access our website.
Data that builds a user profile when specified
Username and password, purchases or orders made by you, your interests, preferences, comments, reviews, social or marketplace identifier, feedback and survey responses.
Data about your usage of our website and related services
Marketing and Communications Data
Data that specifies your marketing preferences and/or any communications you have with us
Your marketing preferences such as what information you would like to receive from us and by what method (by email, by mail etc).
This includes general communications data such as us making a note of conversations we have had with you in person and/or communications you sent to us.
This enables us to manage our relationship with you effectively and ensures you only receive communications from us that are relevant and timely.
Special Category (Sensitive) and Criminal Offence Data
We do not collect any Special Category Data or Sensitive Personal Data about you (such as your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any Criminal Offence Data about criminal convictions and offences.
The only exception to the above is for those attending a course at the Axminster Skill Centre. When registering to attend we will ask you to voluntarily disclose any pre-existing medical conditions or allergies we should be aware of so that we can best prepare for and ensure the safety of your visit.
If you fail to provide personal information
Where we need to collect personal information, either by law or under the terms of a contract we have with you, and you fail to provide the information upon request, we may not be able to fulfil the contract we have or are trying to enter into with you. For example, to deliver an order to you. This may lead to the cancellation of the contract between us. However, if this is the case we will notify you accordingly.
Personal identification documents
How we collect your data
We collect different information about you in a number of ways:
Information you give us
When you create an account, make a purchase, sign up to our newsletter, register for an event, request marketing materials or give us feedback, we will store the personal information you give us such as your name, email address, postal address, telephone number and card details (encrypted in the form of an authorisation token). We will also keep a record of your purchases and any communications you have with us.
Automated technologies or interactions
Information from third parties
We do not seek to obtain, have never and will never purchase personal information about you from third parties.
However we do use Aggregated Data sources from third parties to improve the systems, services and products we provide to you and generally make informed business decisions as set out below:
- Analytics information from providers such as Google
- Advertising network performance such as Facebook and Google AdWords
- Search information providers such as Google
In some specific situations such as fraud prevention, we may seek to access and use information about you that is placed in the public domain.
How we may use your information
We have set out in the following table all the ways in which we use your personal information. We will only use your information when the law allows us to, and the legal bases on which we rely upon to do so are also included in the table. In some instances, depending on the specific purpose for which we are using your data, there may be more than one lawful ground for processing your information.
Type of data
Lawful basis for processing including basis of legitimate interest
|To register you as a new customer||
|When you make an online purchase when logged in to your account||
|When you make an online purchase and check out as a guest (only transactional)||
|When you make a purchase in store or by telephone||
|When you contact us by any means with queries, complaints etc||
|When you ask us to email you about a product or service e.g. you ask for a product manual||
|When you live chat with us||
|When you request to join our Email Club mailing list||
|When you request a 'back in stock' email notification||
|When you engage with us on social media||
|When you engage with us via our community forum||
|When you enter prize draws or competitions||
|When you choose to complete any surveys we send you||
|When you comment on or review our products, content and services||
|When you book any kind of appointment with us or book to attend an event e.g. an Axminster Skill Centre course||
|When you fill in any forms e.g. a student discount application||
|When you’ve given a third party permission to share with us the information they hold about you||
|When you use our shops, visit our premises or attend an event, we may record your image on CCTV systems operated for security or you may feature in photography taken that is then used for marketing purposes||
|To make suggestions and recommendations to you about goods or services that may be of interest to you||
|When you browse our website we may record data analytics to improve our products/services and marketing/communications with you||
|To deliver relevant website content/advertisements and measure/understand the effectiveness of the advertising we serve to you||
|To administer and protect our business and this website (including troubleshooting, data analysis, logging, testing, maintenance, support, reporting and hosting of data)||
|We may collect data from publicly accessible sources (such as government agencies) where you have given consent to share information or it is made public by law||
We aim to communicate with you about the products and services we provide in a way that you find relevant, timely, respectful and never excessive. To do this we use data we have collected and stored about you as a result of our contractual obligations in conjunction with any contact preferences you have told us about.
We only send marketing based communications by email where you have given us explicit consent; for example, by ticking the box to opt in during registration or guest checkout on our website. We use legitimate interest as the legal basis for communications by mail. In both instances you have the right to opt out of receiving these at any time either by contacting us or by updating your direct marketing preferences.
As part of our service to you, we may contact you by email or telephone to provide essential information related to your purchase or visit.
To keep you up-to-date with our brand and help you see and find products we believe are relevant to you, we use our legitimate interests to engage in online advertising.
We target banners and adverts to you when you are on other websites and apps using a variety of digital marketing networks and ad exchanges. These adverts use a number of different technologies such as pixels, ad tags, cookies and mobile identifiers as well as specific services offered by some sites and social networks such as Facebook’s Custom Audience service.
The banners and ads you see will be based on information we hold about you and/or your previous use of the Axminster Tools & Machinery website such as your search history and the products you have looked at or added to your basket.
How we protect your personal data
We understand how important data security is to you and therefore take all appropriate steps to safeguard the collection, transmission and storage of the data we collect.
All areas of our website are protected with secure connections over “https” technology. Access to your personal data is password protected and we use secure server technology that implements Transport Layer Security (TLS) encryption to protect your sensitive data.
If you use your credit or debit card to purchase from us, we will ensure that this is carried out securely. We give the option for you to store your card details safely online for future transactions. We do this by generating an authorisation token in a way that means none of our staff members can see your full card number.
We also generate authorisation tokens when you place an order with us using a credit or debit card. Only we can use the authorisation token generated and since we only charge your card on dispatch, it is necessary in instances where part shipment of items is required e.g. to fulfil backorders. We never store your card details or security code in plain text.
Our systems are monitored for possible vulnerabilities and attacks, and we are continually looking to identify ways to further strengthen security in line with new technological advances and best practices.
Where your personal data may be processed
We store your data on secure servers in the European Economic Area (EEA). However, sometimes we will need to share your personal data with third parties and suppliers outside the European Economic Area (EEA); for example, when placing an international order we’ll need to transfer your personal data between countries to enable us to supply the goods or services you’ve requested. If we do this, our contracts stipulate the standards they must follow at all times and we have procedures in place to ensure your data receives the same protection as if it were being processed inside the EEA.
By using our services or providing your personal data to us, you expressly consent to the processing of your personal data by us or on our behalf within the UK. You have the right to ask us not to process your data in certain ways, and if you do so, we will respect your wishes.
Your rights over your personal data
If you choose to share personal data with Axminster Tools & Machinery you have rights relating to your personal information. You have the right to request:
- Access to the personal data we hold about you, free of charge, in most cases.
- The correction of inaccurate, out of date or incomplete personal data held about you.
- Your personal information to be erased, not processed or collected where there is no good reason for us to continue processing it. Otherwise known as `the right to be forgotten`.
- We stop using your personal data for direct marketing (either through select or all channels).
- We stop any content based processing of your personal data after you have withdrawn your consent.
- We transfer or port elements of your data either to you or another service provider.
- A review of any decision made based solely on automatic processing of your data.
- Complain to the data protection regulator (see contacting the regulator).
If we choose not to action your request we will explain to you our reasons for refusal.
Checking your identity
We may need to request specific information from you as a security measure. This is to confirm your identity and prevent personal information being disclosed to any person who has no right to receive it.
Time limit to respond
We aim to respond to all legitimate requests within one month. Occasionally it may take us longer if your particular request is complex or you have made a number of requests.
Updating your direct marketing preferences
There are several ways you can stop direct marketing communications from us:
- Click the unsubscribe or edit preferences link in any email
- If you have an account, sign in and visit the My Account area
- With a direct request, by email, telephone or in-store. See Contact Us.
When editing your preferences you will have the option to select the types of marketing you receive and by what means. You can of course opt to unsubscribe from all direct marketing communications. Please note there may be a small delay in updating your preferences until our systems fully update.
Deleting information and deactivation of accounts
You may request that your account is deleted by contacting us. Once deleted, your data, including previous order history, cannot be reinstated.
Retention of information
When we collect or process your personal information we will only keep it for as long as it is necessary to provide our services to you and to comply with our legal and contractual obligations.
At the end of that retention period, your data will be either deleted or anonymised. In the latter scenario the data will be used in a non-identifiable way for statistical and business planning purposes.
Example retention periods
For purposes such as tax, accounting and warranty we will keep a record of all orders placed with us for the legally required duration of seven years.
Contacting the regulator
If you wish to make a complaint about the way we handle your personal data, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you may contact the Information Commissioner’s Office by calling 0303 1231113 or contacting them via their website: www.ico.org.uk
If you are based outside the UK, you have the right to lodge your complaint with the relevant data protection regulator in your country of residence.
Write to us:
Data Protection Officer
Axminster Tools & Machinery
Unit 10, Weycroft Avenue
Millwey Rise Industrial Estate
Last updated: Thursday 24th May 2018